Organizations frequently host events such as public speaker sessions, product launches, and expos to engage audiences and expand their reach. However, managing these events manually can be time-consuming and challenging.
Odoo’s Events App simplifies event creation, speaker management, and overall event execution by providing a fully integrated environment that seamlessly communicates with other Odoo apps.
Let’s take a scenario where we’re organizing a new product launch event and want to generate leads from VIP registrations.
1. Event Template Creation
Odoo allows you to create reusable event templates, making it easier to set up similar events in the future.
Example: We create a template called “Product Expo” and configure it with the necessary settings:
- Tickets: Define the types of tickets available for sale (e.g., General, VIP).
- Communication: Set up automated email and SMS notifications for specific triggers (e.g., registration confirmation, reminders).
- Questions: Collect important information from attendees during registration.
- Notes: Share internal notes with the event management team for better coordination.
2. Creating the Event
Open the Events app and click New to start from scratch. Name the event “New Product Launch” and select the recently created Product Expo template. The template automatically fills in predefined configurations, reducing setup time. Customize the event further if needed (e.g., change dates, venue, or ticket pricing).
3. Lead Generation from VIP Registrations
Capturing potential leads from event attendees is crucial for business growth. Odoo provides a built-in Lead Generation feature to automate this process.
To configure lead generation:
- Navigate to Events > Configuration > Lead Generation and click New.
- Define a rule to generate leads specifically for VIP ticket holders who attend the event.
- Set the responsible sales team and person for lead follow-up.
- Choose when to create the lead—upon attendee check-in or ticket purchase.
- Once the VIP attendees are marked as Attended, Odoo automatically generates leads, helping businesses identify high-value prospects and convert them into opportunities.
4. Event Registration & Attendee Management
Attendees can register through the Odoo website, where the event page showcases the details and a Register button.
Other features are:
- Odoo tracks registered users, even if they haven’t completed payment, marking them as Attendees (Not Paid).
- The Invite button allows sending invitations via email or SMS.
- The Contact Attendees feature helps send additional event-related updates.
- The Registration Desk app enables easy check-ins via barcode scanning.
Once VIP attendees are marked as Attended, the system automatically generates a Lead based on the configured rule. The sales team can then follow up, nurturing the lead into a potential business opportunity.
The Events app in Odoo 19 provides tools to create, manage, and promote events. Lead generation through the Events app involves capturing attendee interest and converting them into potential customers or business opportunities.
The Key benefits are:
1. Increased Sales Opportunities
- Converts event attendees into potential customers.
- Helps sales teams follow up with warm leads.
- Increases revenue from ticket sales, sponsorships, and post-event upsells.
2. Automated Lead Capture & CRM Integration
- Captures attendee details during registration and syncs them with Odoo CRM.
- Reduces manual data entry and errors.
- Enables automatic lead scoring and segmentation.
3. Better Audience Targeting
- Collects valuable insights about attendees’ interests and demographics.
- Allows for personalized follow-ups and marketing campaigns.
- Helps in creating highly relevant events for the right audience.
4. Cost-Effective Marketing
- Events provide a direct way to attract high-quality leads at a lower acquisition cost.
- Webinars and online events can generate global leads without high travel expenses.
- Odoo’s built-in tools reduce dependency on third-party lead generation platforms.
5. Brand Awareness & Credibility
- Hosting events positions your business as an industry leader.
- Engaged attendees are more likely to trust and engage with your brand.
- Word-of-mouth marketing spreads awareness among potential clients.
6. Data-Driven Decision Making
- Event analytics help in understanding lead behaviour and conversion rates.
- Performance insights help optimize future events and marketing strategies.
- A/B testing different event formats helps refine lead generation efforts.
Enjoying this Odoo Power Tips series and Ready to take your event strategy to the next level? Talk to one of our experts at Empowerion (Odoo Partner in Melbourne) and let us show you how using Odoo can turn your attendees into valuable leads!